I’ve spent the last 20+ years moving between three very different careers: automotive, advertising, and hospitality. What connects them all? Making sense of complexity and helping people see the bigger picture.
At General Motors, I ran the Chevrolet Canada Advertising Program. In Halifax, I rebuilt ad agencies and grew their impact. Now, at Discover Halifax, I’ve set new records bringing global associations and corporate conferences to the city.
Along the way, I’ve learned that sustainability isn’t just a checkbox—it’s the future of our industry. And it’s not the only frontier. From life sciences to technology and aerospace, the same truth applies: clarity, connection, and perspective are what turn challenges into competitive advantage.
Fredericton Events Images: Justin Dutcher
Certified in Cognitive Behavioural Techniques, a toolkit that helps me connect with audiences, navigate resistance, and spark genuine change in how people think and act.
The gold standard for sustainable events. This isn’t theory for me; I’m trained and certified to help organizations deliver conferences that are impactful, environmentally responsible, and leave a legacy.
From running the Chevrolet Canada Advertising Program at General Motors, to rescuing and rebuilding ad agencies in Halifax, to leading the charge for conferences and events, my career has always been about transformation, growth, and results.
I’ve helped put Halifax on the global stage, bringing in international conferences, breaking attendance records, and proving that a mid-sized city can play in the big leagues when strategy meets storytelling.
Academic foundations that aren’t just letters on a wall, they’ve shaped how I connect strategy with execution, and vision with measurable outcomes.
Teaching future leaders isn’t just a side note, it’s a way of testing, sharing, and refining what I know. It keeps me sharp, relevant, and grounded.
Conversations from the edge of the Atlantic
When I hosted The Discover Halifax Podcast, the goal wasn’t to market a destination. It was to surface the voices shaping global conversations from right here in Halifax.
I did the research, found the guests, and built the arc for every episode so the stories landed with weight and clarity. Then
Conversations from the edge of the Atlantic
When I hosted The Discover Halifax Podcast, the goal wasn’t to market a destination. It was to surface the voices shaping global conversations from right here in Halifax.
I did the research, found the guests, and built the arc for every episode so the stories landed with weight and clarity. Then I turned off the script and let the truth come through. What you’ll hear isn’t hype, it’s insight.
Season One dives into the sectors where Halifax doesn’t just participate, but leads, including life sciences, technology, aerospace, and natural resources/oceans.
Guests include CEOs, researchers, and makers - each one bringing forward not a pitch, but a perspective.
“Collecting Humans: Why Paul Bailey Ditched Networking for Something Better”
Season 1, Episode 15 – June 18, 2025
When Pamela Wilton and Mark Peters invited me onto Meetings & Miles, we didn’t talk about leads or room nights. We talked about people. About why I’ve never been interested in “networking” for its own sake and how my career in
“Collecting Humans: Why Paul Bailey Ditched Networking for Something Better”
Season 1, Episode 15 – June 18, 2025
When Pamela Wilton and Mark Peters invited me onto Meetings & Miles, we didn’t talk about leads or room nights. We talked about people. About why I’ve never been interested in “networking” for its own sake and how my career in automotive, advertising, and hospitality has been built instead on collecting humans, not business cards.
The conversation wound its way through:
" When Ocean Innovation Meets Event Excellence: Halifax's Living Laboratory Strategy That's Changing Everything."
Season 1, Episode 1 - October 21, 2025
In the premiere episode of Connection’s Canada Insider Series, we take audiences behind the scenes of one of Canada's most transformative destination strategies: how Halifax turned its harb
" When Ocean Innovation Meets Event Excellence: Halifax's Living Laboratory Strategy That's Changing Everything."
Season 1, Episode 1 - October 21, 2025
In the premiere episode of Connection’s Canada Insider Series, we take audiences behind the scenes of one of Canada's most transformative destination strategies: how Halifax turned its harbour into the world’s most accessible living laboratory for ocean innovation.
What began as a simple meeting between Discover Halifax and ocean researchers at COVE became a revelation: delegates could move from plenary to the pier in four minutes, witnessing breakthrough marine technology deployed in real conditions. That realization reshaped Halifax’s entire approach to conferences — from generic destination marketing to global leadership in sector-first storytelling.
